Omni-Channel Marketing Manager

• • Full-time • Department: Ecommerce & Analytics Cricut® makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything — custom cards, unique apparel, everyday items, and so much more. We believe everyone is born creative. We’re a diverse tapestry of thinkers, dreamers, givers, DIYers, handi-workers, artisans, and forever and always architects of things. At Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy-to-master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day. So, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full-blown business. Craft with a passion or for a purpose. Make something big and bold, itsy-bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here’s the remarkable truth: When we all make together, we make all things possible. Let’s make. Job Description Cricut is seeking a detail-oriented and highly motivated Omni-Channel Marketing Manager to join our DTC Omni-Channel Marketing team. This role supports omni-channel lifecycle marketing programs from strategy through execution in Braze across email, push notifications, SMS, in-app messages, and automated customer journeys to increase user engagement and drive incremental business results. The ideal candidate brings strong strategic thinking, technical platform expertise, and analytical rigor to help deliver personalized, data-driven customer experiences. • Build, QA, and launch campaigns in Braze across email, push notifications, SMS, in-app messages and automated multi-step journeys. • Configure behavioral triggers, lifecycle automations, and personalized messaging using static and dynamic content. • Manage and evolve audience segmentation strategies to optimize targeting, engagement, and lifecycle performance. • Support the development and execution of omni-channel lifecycle marketing strategies aligned to business and campaign objectives, with a focus on increasing user engagement and retention. • Help develop and maintain a roadmap for campaigns, customer journeys, and A/B or multivariate testing. • Identify and execute testing opportunities in segmentation, messaging, timing, and channel mix to improve KPIs and engagement metrics. • Analyze campaign and journey performance, document results, and deliver actionable insights to stakeholders to continuously improve engagement outcomes. • Partner closely with Engagement, Creative, Product Marketing, and Data Engineering teams to align messaging, storytelling, targeting, and campaign objectives across channels. • Drive operational improvements through automation, documentation, and process standardization. • Provide guidance and support to international marketing teams to replicate and execute global programs effectively. Qualifications • 3+ years of experience in DTC, CRM, lifecycle, or digital marketing. • Hands-on experience building and executing campaigns in Braze or another Customer Engagement Platform such as Salesforce Marketing Cloud, Klaviyo, or Iterable. • Proven ability to deploy campaigns across email, push notifications, SMS, in-app messages, and automated customer journeys. • Strong understanding of audience segmentation, lifecycle marketing principles, and personalization best practices. • Experience designing and optimizing A/B or multivariate testing programs. • Experience supporting lifecycle strategies focused on retention, reactivation, or subscription-based programs. • Familiarity with analytics and reporting tools such as Google Analytics, Looker, Domo, or similar BI platforms. • Strong analytical and problem-solving skills with high attention to detail. • Ability to manage multiple projects and deadlines. • Excellent communication and collaboration skills in a fast-paced, team-oriented environment. • Bachelor’s degree in Marketing, Advertising, or related field preferred.