Performance Creative Strategist

Location: London Employment Type: FullTime Department: Marketing Who We Are Healthcare needs a better rhythm: one that keeps care continuous and deeply human. Heidi is building an AI Care Partner that works alongside clinicians to make that possible. We’re a team of doctors, engineers, designers, researchers, and creatives building tools that help clinicians stay focused on what matters most: their patients. In just 18 months, Heidi has given back more than 18 million hours to healthcare professionals - supporting 73 million patient visits in 116 countries. Today, more than ten million patient visits per month are powered by Heidi worldwide. Backed by nearly $100 million in funding, we’re growing in the US, UK, Canada, and Europe, partnering with leading health systems including the NHS, Beth Israel Lahey Health, and Monash Health. The Role Paid has suffered from a lack of long-term creative ownership, We’re building a dedicated Performance Creative squad to fix that — permanently. You will own the strategy behind the ads that scale Heidi globally. Your job is not just to “make ads” — it’s to build a creative system that compounds. This is a role for someone who wants to run performance creative like a startup within the company. How this role differs from Brand This is not a brand storytelling role. This is not a campaign manager role. This is: • Creative strategy in service of growth • Performance-first thinking • System builder, not asset maker What you’ll do 1. Creative Strategy That Scales • Define the creative roadmap across Meta, Google, LinkedIn, YouTube and emerging channels • Build structured testing frameworks (hooks, formats, angles, ICPs, offers) • Turn performance insights into repeatable creative playbooks • Identify global vs local creative needs across UK, Canada, US, ANZ and emerging markets 2. Insight → Concept → Iteration Loop • Write high-performance briefs grounded in data and clinician pain points • Bridge the gap between media and design • Lead ideation across: • Direct-response video • UGC-style creative • Product demos • Offer-based and proof-led creative • Build structured testing loops with the media buying squad 3. AI-Native Creative Experimentation • Use AI tools to accelerate ideation and production • Experiment with AI-generated video and scalable formats (we’re already seeing strong results here) • Develop scalable creative systems, not one-off hero assets 4. Commercial Accountability • Own creative contribution to CAC, LTV and payback targets • Understand funnel metrics from impression → signup → activation • Know when to double down vs pivot What we’re looking for • 3–6+ years in performance creative, paid social strategy, or growth creative • Deep expertise in Meta (non-negotiable) • Proven track record scaling creatives to significant spend • Strong POV on hooks, formats, and attention mechanics • Comfortable operating globally with local nuance • Commercially sharp — you care about activation and CAC, not just CTR • Bias for speed and iteration Why you should join Heidi 🚀 • Real product momentum. We’re not trying to generate interest, we’re channeling it. • Equity from day one. When Heidi wins, you win. You’ll share directly in the success you help create. • Unmatched impact. Play a pivotal role in defining and scaling customer success at a critical growth moment - all while working on a product that delivers tangible value to clinicians and patients every day. • Work alongside world-class talent. Join a team of operators and builders who’ve scaled unicorns. • Global reach. Help shape our international expansion as we bring Heidi to key international markets. • Growth and balance. Enjoy a personal development budget, dedicated wellness days, one month work from anywhere in the world and your birthday off to recharge. • Flexibility that works. A hybrid environment, with 3 days in the office.