Select Service Hotel Asset Director

Job Title: Select Service Hotel Asset Director Location: Hollywood, Florida Company: Prime Group – Prime General Department: Hotel Asset Management Reports To: Director of Hotel Asset Management FLSA Status: Salary, Exempt About the Role We are seeking an experienced, analytical, and highly collaborative Select Service Hotel Asset Director to oversee a portfolio of select-service hotel assets. This leader will be responsible for maximizing asset value, optimizing property performance, supporting strategic capital planning, and driving owner-level initiatives across multiple branded and independent select-service hotels. The ideal candidate brings strong financial acumen, deep understanding of select-service hotel operations, and a proven track record partnering with hotel operators to enhance performance and profitability. Key Responsibilities Asset Performance & Strategy • Develop and execute asset-level business plans for each property, focusing on revenue optimization, cost controls, market positioning, and EBITDA growth. • Evaluate property-level performance versus budgets, forecasts, benchmarks, and competitive sets. • Identify value-creation opportunities including margin improvements, operating efficiencies, and market penetration strategies. Financial Analysis & Reporting • Lead monthly, quarterly, and annual performance reviews with operators and senior leadership. • Analyze P&Ls, STR reports, labor models, capital needs, and long-term cash flows. • Prepare owner reports, investment summaries, and presentations for leadership and investment committees. Operator Management & Relationships • Serve as the primary liaison between ownership and hotel management companies. • Hold operators accountable to performance targets, brand standards, and property-specific strategies. • Lead or participate in operator selection, contract negotiations, and performance evaluations. Capital Planning & Renovation Oversight • Develop and monitor short- and long-term capital expenditure plans, including FF&E reserve usage. • Ensure projects align with investment strategy, brand requirements, and ROI expectations. • Coordinate with project managers, designers, and brand representatives on renovations and PIP execution. Market Intelligence & Portfolio Strategy • Conduct ongoing market research, competitive analysis, and feasibility studies. • Identify trends affecting select-service assets, including demand shifts, brand performance, and operating expense inflation. • Support portfolio-level initiatives such as refinancing, dispositions, or acquisitions. Qualifications Required • Bachelor’s degree in Hospitality, Finance, Real Estate, or a related field. • 5+ years of experience in hotel asset management, select-service operations, hotel ownership, or hospitality financial management. • Strong understanding of select-service brand standards, Marriott and Hilton brand experience preferred. • Exceptional analytical skills with proficiency in financial modeling and performance forecasting. • Ability to manage multiple assets and priorities in a fast-paced environment. Preferred • Experience with hotel acquisitions and underwriting. • Advanced knowledge of CapEx planning, PIPs, and renovation processes. • Master’s degree (MBA, MSRE) or relevant certifications (CHAM, CHA). What We Offer • Competitive compensation package with annual performance incentives. • Comprehensive benefits including health, dental, vision, and 401(k). • Opportunities for professional growth within a dynamic and expanding real estate organization. • Exposure to a diverse hotel asset portfolio and high-impact strategic initiatives.